ITBA Future Day
Event
Designed and developed the main landing page for ITBA Future Day, the university’s open house event aimed at prospective undergraduate students. The project focused on presenting a large amount of information in a clear and engaging way while guiding users toward event registration.
I worked on information architecture, UX/UI design, and conversion optimization, creating a mobile-first experience that balanced event details, academic offerings, schedules, and registration calls-to-action. The visual approach was designed to reinforce ITBA’s innovation-driven identity through dynamic layouts, strong content hierarchy, and an intuitive user journey.
- Role: UX/UI Design, Information Architecture, Visual Design, Conversion Optimization
- Tools: Figma, WordPress, Divi
