01 – BRIEF
Create an engaging and dynamic email newsletter for Santander, aimed at informing recipients about an upcoming Formula 1 event. The main goal is to capture attention, build excitement, and encourage recipients to mark their calendars for the event.
Target Audience:
- Santander customers and Formula 1 fans
- Demographic: 25-45 years old, tech-savvy, with an interest in sports, particularly motorsport
- Geographic focus: Primarily regions with a strong fan base for Formula 1
02 – MOOD BOARD
03 – MAILING