Multidisciplinary Designer & Creative Developer with 12+ years of experience across UX/UI, Graphic Design, Front-End Development, and digital experiences.
Experienced in leading end-to-end web projects and optimizing user experience through SEO, analytics, CRO, and data-driven decisions. Most recently, as a Digital Product & Web Performance Analyst at ITBA, I focused on improving website performance, user journeys, information architecture, and conversion strategies while collaborating across teams to deliver impactful web initiatives.
Throughout my career, I’ve worked with global brands including Google, Netflix, Microsoft, Adobe, Samsung, Starbucks, P&G, and Mondelez.
WORK EXPERIENCE
2026 – now
Digital Product & Web Performance Analyst – ITBA
_Optimize the institutional website to drive traffic, engagement, and conversion (UX, SEO, analytics).
_Lead end-to-end web projects, from strategy and design to implementation.
_Bridge internal teams and external vendors to ensure aligned and efficient delivery.
_Improve user experience, information architecture, and conversion funnels.
_Analyze performance (GA4, GTM, SEO tools) to inform data-driven decisions.
WORK EXPERIENCE
2025 – now
SR.MULTIDICIPLINARY DESIGNER – REDO Bureau
_End-to-end design of visual and digital pieces for clients in fashion, culture, and tech.
_Creation of responsive websites and web apps in Figma, with implementation-ready design systems adapted to CMS platforms.
_Editorial design for publications, reports, and digital content, aligning with brand identities and typographic precision.
_Involvement in projects from research and conceptual development to final delivery, ensuring cohesive and refined design outcomes.
_Collaboration with creative directors and developers to deliver cross-platform experiences.
2023 – 2025
SR.WORDPRESS DEVELOPER – CYBELE SOFTWARE
_Design and development of responsive WordPress websites using Elementor Pro and WP Bakery.
_Creation of custom themes and templates, ensuring pixel-perfect design implementation.
_Implementation of advanced custom fields (ACF) and custom post types (CPT) for content management.
_Collaboration with design and marketing teams to translate visual concepts into fully functional websites.
Ensuring cross-browser compatibility and mobile responsiveness for all websites.
2023 – 2024
SR.CREATIVE DEV. & UX/UI DESIGNER – CYBELE SOFTWARE
_Design and development of landing pages with a 40% increase in conversions.
_Design and development of animations for the commercial website in HTML, CSSS and JavaScript.
_Revamping, designing, and developing content pages for the commercial product website.
_Designing assets for the app store, commercial website, and mailing.
_Ownership of branding update and design projects. Research, development, and design of new pages for the commercial and product website.
2023 – 2025
GWD INSTRUCTOR – EDUCACIÓN IT
Instructor of Google Web Designer for the Digital Marketing course at Educación IT.
2022 – 2023
Sr. designer & Display DeV. – MEDIA.MONKS.
_Training courses for the developer’s team.
_Designing and building internal tools such as showcase website. Rebranding design for the department.
_Ownership of projects for global clients, such as Google, P&G, Microsoft, Mondelez, Netflix, Adobe, Samsung, PayPal, and Starbucks and more.
_Designing and development of dynamic animated banners for Rich Media, using vanilla JS, HTML, CSS, and Gsap.
_Designing banners for TV advertising.
_Image editing for advertising campaigns.
2020 – 2022
SSr. designer & Rich Media Dev. – MEDIA.MONKS.
_Design and building of animated and dynamic banners for Rich Media, using vanilla HTML, Gsap, CSS, and JS.
_Designing and development of banners using specialized software: bannersnack, smartly, Adobe animate, Google web designer, and Celtra.
_Designing and creation of banners for DCO (Dynamic Creative Optimization).
_Designing and building of email marketing campaigns.
2023 – now
Teacher. – Graphic Technology Level II – FADU-UBA.
Teacher Assistant for the course on pre and post printing, printing systems, color theory and others.
2020 – 2020
SR. ui/ux designer & frontend dev. – MOVISTAR.
Designing and building of responsive promotional landing pages on React.JS and SASS for the marketing department based on metrics. A/B testing.
2018 – 2020
SR. ui/ux designer & frontend dev. – SABRE.
_Designing, building, and maintenance of over 300 bookings for top-tier global hotels using technologies such as HTML5, CSS3, JSON, and JavaScript.
_Clean code design with W3C tests, accessibility, and semantic markup testing.
_Installation of Google Analytics, APIs, and tracking codes in GTM by the requirement of global clients.